How To Get 11% Dividends And A Lifetime Of Wealth

 | Oct 22, 2020 05:17AM ET

It’s the most common rule in investing: if you want to cut your risk (and protect your dividends!), you need to diversify.

Yes, we’ve all heard it before, but what most people don’t get is just how much you can damage your finances by not sticking with it—or, conversely, how much you can reap in gains (and safe dividends) by following a smart diversification strategy.

h2 From $0 to $1 Million in Assets … and Back to $0/h2

I’ve seen this play out firsthand; a friend was an early employee at a social media startup that got a big investment from a tech billionaire. Instantly, his net worth shot up to nearly $1 million. The only problem was that his net worth was tied up in equity with his employer, which meant that when the company folded a couple years later, his net worth dropped by a million bucks!

I feel bad for my buddy; he didn’t have a way to avoid his fate, since he couldn’t sell his shares in the still-private company. He learned his lesson; now he negotiates for a bigger salary and saves a lot more of his income, paid in real cash, by putting it to work in the stock market.

The lesson he learned is something most people don’t think enough about: diversifying doesn’t just mean investing in a portfolio that’s balanced across economic sectors—it also means buying assets that aren’t connected to your employer.

Consider this hypothetical: imagine an Exxon Mobil (NYSE:XOM) executive given two offers: the first is a $150,000 annual income with zero equity; alternatively, she can take $200,000 annually, but half of that would come as shares given to her at the end of every year. After five years, which option would make her richer?

Let’s assume that our hypothetical executive uses $100,000 on taxes and living expenses in either case, leaving $50,000 to put into, say, the SPDR S&P 500 ETF (NYSE:SPY), which has representation from across the S&P 500 index, for the diversified strategy and $150K total income. Our $200K earner would put $100K in Exxon shares yearly. Who would have more money at the end of five years (for this exercise, we’ll use today’s prices as stand-ins for the end of 2020)?