5 Retail Dividends With An Amazon-Proof Story Paying Up To 10.4%

 | Nov 11, 2018 01:13AM ET

“Brett, I bought something for the girls. From Carter’s. Let me know when you get it.”

My mom thinks that postal delivery is a 50-50 proposition. She hedges her downside by purchasing 4X as many clothes as my young daughters actually need!

“Mom – thanks. Will do. And, you know, they’re probably good on dresses for now. They’ll be up another size in a few months.”

“Oh don’t you worry about that. I’ve got plenty of coupons,” she countered.

My folks live 2,562 miles from their granddaughters. And while long-distance grandparenting can be a challenge, the (increasingly online) experience provided by Carters Inc (NYSE:CRI) satisfies two of my mom’s favorite pastimes:

  1. Spoiling grandkids, and
  2. Shopping.

As much as I appreciate the wardrobe help, the reason you and I are discussing infant and toddler clothing today is that these purchases are powering remarkable payout growth.

In 2018, every “brick and mortar” business must have an “Amazon story” to explain why it won’t be eaten up. A few sentences explaining – succinctly and convincingly – why the firm won’t be swallowed alive by Amazon.com (NASDAQ:AMZN) in the years ahead.

Our favorite retail stocks tend to be, well, hidden from Jeff Bezos’ view. The legendary CEO has different investing criteria from you and me. He needs to make big bets. His firm, after all, is Amazonian – it takes large splashes to move his sales tide higher.

So while he’s busy mowing down the mainstream retail landscape, there are many niche retailers who will not only survive, but even thrive as e-commerce continues to boom in the years ahead. And they will all share two important characteristics:

  1. A direct relationship with their customers.

This is what failing department stores like Macy’s Inc (NYSE:M) are missing. You walk into the store, you pay and you walk out. Their main sales interaction is purely transactional.

And in 2018, transactional is not enough. Firms built to sell in the decade ahead also have:

  1. A deep “online connection” with consumers.

They have a website that is “grandma friendly” to take orders directly. They have a mobile app on their customers’ smartphones – which they can use to buy more stuff from. They have an email address so that they can advertise the next sale.

And they have friendly service reps who will take the phone call when a package is late or missing – which will assure the customer will continue to buy direct from them instead of a black box like Amazon.

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I love a handful of retail stocks right now, but I’m also concerned about a couple high-yield bets that are at risk of being “Bezos’d.” Let’s look at these five retail stocks yielding up to 10.4% and separate the winners from the losers.

Best Buy Co Inc (NYSE:BBY)
Dividend Yield: 2.6%

Best Buy (BBY) is the little engine that wouldn’t die. Market pundits left this retailer for dead years ago, thinking it couldn’t possibly survive the war on two fronts – big-box retailers Walmart (NYSE:WMT) and Target (NYSE:TGT) on the left, and Amazon on the right.

But CEO Hubert Joly – acting almost like a photo negative of Sears’ Eddie Lampert – focused on improving the quality of stores, and used employee expertise to help battle the “showrooming” phenomenon that many believed would sink Best Buy. The result? A return to growth on the top and bottom lines.

Joly isn’t done throwing punches, either.

Best Buy is going “low-tech” in a grab at Toys ‘R’ Us’ customers, announcing it will expand its toy inventory in 1,000 stores this holiday season. Adding Nerf guns and Hatchimals is actually somewhat of a natural fit for BBY, which already sells the likes of video games and drones.

And investors have to love what Best Buy is doing on the income front. Joly has really put the pedal down on the payout , rewarding faithful investors with a 21% dividend hike in 2017 and a whopping 32% payout increase announced in March of this year.

Best Buy (BBY): A Near-Dividend-Doubler in Just Three Years!