4 Fast Food Restaurants To Watch In 2015
Uri Gruenbaum | Dec 30, 2014 01:29AM ET
By Carly Forster and Sarah Roden
2014 was an eventful year for the fast-food service industry. Which restaurant chains came out ahead, and which ones trailed behind?h3 McDonald’s:/h3
McDonald’s (NYSE:MCD) has not seen as much success on Wall Street this year as it has in the past. The fast-food chain has faced a few hurdles, such as an expired meat scandal in China and trouble appealing to younger customers. In November, the company posted a 4.6% decrease in sales in stores open for more than one year.
However, McDonald’s has come up with a few ideas to turn things around, including streamlining its menu so it is less overwhelming to customers and to decrease preparation time, lowering the number of ingredients in its products to make them more appealing to the health conscious consumer, and introducing the "Create Your Taste" program which will be implemented in 2,000 American locations in 2015. In addition, there has been speculation that activist investor Bill Ackman will be getting involved with the fast-food chain.
MCD has a 1-year high of $103.78 and a 1-year low of $87.62.
McDonald’s was last rated by Edward Jones & Co analyst
LOCO has a 1-year high of $41.70 and a 1-year low of $18.48.
El Pollo Loco was last rated on December 3rd by Morgan Stanley analyst Brian Bittner of Oppenheimer maintained a Perform rating of Buffalo Wild Wings. Bittner noted, “Management appears confident in its’15 EPS target of +18%.” In the long term, “BWLD will attempt to sustain its growth by selecting one of the new tiny concepts as its next 1,000+ unit brand.” Bittner concluded that he will have more confidence in the stock “in ’15 earnings visibility if wing prices don’t inflect higher in next 2 months.”
Bittner has a 79% overall success rate recommending stocks with a +13.6% average return per recommendation.
The top analyst consensus for BWLD on TipRanks is Moderate Buy.
Carly Forster and Sarah Roden write about stock market news. Carly can be reached at Carly@tipranks.com. Sarah can be reached at Sarah@tipranks.com
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