4 ETF Ideas To Follow Millennials' Lifestyle
Zacks Investment Research | May 11, 2018 04:22AM ET
Millennials — population with birth years ranging from 1980-2000 — are slowly turning out to be the backbone of the U.S. economy, post-college to starting a family .”
While there are pure-play millennial ETFs like Global X Millennials Thematic ETF (BE:MILN) and Principal Millennials Index ETF GENY to tap this emerging trend, investors can also play the below-mentioned ETFs that revolve around millennials and their lifestyles.
Go Online
Millennials indulge in social media. As per a report by Goldman Sachs (NYSE:GS) Global Investment Research, 44% of millennials are into text messaging, 38% into both social media and instant messaging and 16% into blogging. The percentages are higher than any other generation.
Most of the millennials are busy and that’s why shop online. They reportedly spend less time in IBUY) in focus.
Broader Technology a Sweet Spot
On a broader level, millennials are tech savvy. As much as 50% of millennials play video games compared with 27% Gen X and 16% Boomers. About 45% are busy chatting compared with 31% Gen X and 10% Boomers.
Apart from these, downloading music/videos and watching TV online are part of millennials’ routine. A Google (NASDAQ:GOOGL) study showed that 60% of millennials hold a smartphone while cooking.
Around Direxion Launches Leveraged Robotics ETF ).
Organic & Healthy Food Habits
Millennials are currently the driving factor behind organic produce sales. They are health conscious and aware of the Amazon (NASDAQ:AMZN)'s Foray Into Grocery to Hurt/Help These Stocks & ETFs ).
Experiences Important Than Goods
Millennials are viewed as a class that ETFs & Stocks to Fly High on Record Spring Travel ).
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