3 Unconventional Stocks Millennials Can't Resist

 | Jun 08, 2023 06:08AM ET

  • Tech-savvy millennials are very active stock market participants
  • At times, they tend to double the trading volume of older generations
  • Using InvestingPro , let's take a look at some of the stocks that intrigue this generation
  • When it comes to investing, investors' age often plays a significant role in shaping their investment style and philosophy.

    Generally, as individuals grow older, it is common for them to adopt a more conservative approach to investing. Conversely, as younger investors enter the market, their risk aversion decreases.

    A report by Apex Fintech Solutions has given insight into what millennials have been up to in the stock market lately.

    This report analyzed a vast dataset of nearly 7 million broker accounts. We will leverage InvestingPro to analyze some of the stocks mentioned in the report.

    You can do the same analysis for every topic of the market just by signing up at the following link: !

    Millennials Love Trading/h2

    This tech-savvy generation is fond of trading and investing, and that's no secret.

    Millennials often trade stocks more actively than other generations, both young and experienced investors, during certain periods. Interestingly, their trading volume can sometimes be twice that of Generation X.

    Millennials are enthusiastic about buying stocks of popular companies such as:

    • Tesla (NASDAQ:TSLA)
    • Apple (NASDAQ:AAPL)
    • Amazon (NASDAQ:AMZN)
    • Microsoft Corporation (NASDAQ:MSFT)
    • Meta Platforms (NASDAQ:META)
    • Nvidia (NASDAQ:NVDA)
    • Alphabet (NASDAQ:GOOGL)

    Interestingly, Tesla is the top choice among young investors, with the highest number of purchases.

    Other stocks include Mullen Automotive (NASDAQ:MULN), Moderna (NASDAQ:MRNA), and Enphase Energy Inc (NASDAQ:ENPH).

    In 2023, Marathon Digital Holdings emerged as the top performer among millennials' favorite stocks, surging +190%, closely followed by Nvidia.

    Additionally, when delving into less conventional stock choices, millennials favored the following purchases:

    1. DraftKings/h2

    DraftKings (NASDAQ:DKNG), a Boston-based sports betting company, will report earnings on August 4 and is expected to do better than last time.