3 Deflation Enablers Stocks That Can Thrive In A Recession

 | Aug 29, 2022 01:10AM ET

Deflation enablers are companies that help organizations cut costs, grow efficiencies, and optimize performance during uncertain macroeconomic environments like recessions and bear markets. As consumers pull back on spending in attempts to stretch their wallets, companies must adjust and adapt for shrinking sales and resources. People generally produce less, make less, and consume less in a recession, which is defined as two or more consecutive quarters of declining GDP. Companies that enable automation, declining costs, and process efficiency while maintaining a strong moat are the most attractive inflation enablers. According to Morgan Stanley analyst Joshua Pokrzywinski:

“A Deflation Enabler is a company producing tangible cost savings for customers where costs are rising from inflation or scarcity.”

Here are some deflation enablers to pay attention to during a recession.