10 Shocking Earnings Season Trends: Part 1

 | May 07, 2013 03:01AM ET

While most investors continue to track every jot and tittle of the market to see if we hit yet another record high, a more important situation is still unfolding.

What could that possibly be?

Oh, just a little something called earnings!

Remember, stock prices ultimately follow earnings, and we’re still in the midst of the first-quarter earnings reporting season.

Most analysts predicted that results would be terrible this go-round. On average, they expected S&P 500 companies to report a 0.7% contraction in profits.

With roughly 80% of companies’ reports on the books, though, S&P 500 earnings actually grew by 3.2% in the first quarter. The strength is broad based, too, as nine out of 10 sectors have reported stronger earnings relative to last year.

Talk about a swing and a miss by analysts!

What an embarrassment. However, there are several surprises contained within the reports.

Take note and invest accordingly…

~Surprise #1: A Bullish Earnings “Beat Rate”
A month ago, I told you to focus on the earnings “beat rate” (i.e. – the percentage of companies that reported better-than-expected earnings). As I said at the time, “Any reading above 58.7%, which is the low since this bull market began, should pave the way for higher stock prices.”
Well, 59% of companies have beaten earnings expectations, according to Bespoke Investment Group.

If we focus on just S&P 500 companies, that number rises to 72%, which tops the average beat rate for the past four quarters of 70%.

In the end, the current beat rate might not be overly bullish. But any bullish reading still points to higher stock prices.

I’m not the only one embracing this optimistic outlook, either.

On Monday, Berkshire Hathaway’s (BRK.A) Warren Buffett and Microsoft’s (MSFT) Bill Gates took to the airwaves of CNBC, declaring that stocks are a better bargain than bonds now.

~Surprise #2: So Much for the Weak Consumer
Tall tales abound about how American consumers are still cutting back on spending.

But they’re not. At least, not nearly as much as analysts expected.

Case in point: The consumer discretionary sector boasts the best earnings beat rate this quarter, at 64.3%.

Financial stocks represent another surprising bastion of strength, with 60.4% of companies reporting better-than-expected earnings. (More on that in a moment.)