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Volkswagen takes on Tesla with first ID.4 electric models in China

Published 11/03/2020, 07:10 AM
Updated 11/03/2020, 09:15 AM
© Reuters. FILE PHOTO: LA Auto Show in Los Angeles

SHANGHAI (Reuters) - Volkswagen AG (DE:VOWG_p) launched two ID.4 electric sport-utility vehicle models in China on Tuesday, taking on Tesla (NASDAQ:TSLA) Inc in the world's biggest auto market.

The ID.4 CROZZ model is being made by Volkswagen's joint venture with FAW Group [SASACJ.UL], while the ID.4 X is produced by a separate venture with SAIC Motor.

The models mark the start of a major push by Volkswagen into the electric vehicle market in China to take on the likes of Tesla and Nio (NYSE:NIO) Inc.

The German group did not disclose the price of the two models. But a presentation at the product launch said the starting price of the SUVs, which are larger than Tesla's China-made Model 3 sedans, would be less than 250,000 yuan ($37,450) after electric vehicle subsidies from the Chinese government.

The starting price for Model 3 sedans in China is currently 249,900 yuan, after subsidies.

The ID.4 models will have driving ranges of over 400 kilometers and offer over-the-air software updates, Volkswagen executives said at the event.

China chief Stephan Woellenstein said Volkswagen would roll out eight ID. family electric models in China by 2023.

Sales of electric, plug-in hybrid and hydrogen-powered vehicles in China are forecast to rise to 20% of new car sales by 2025 from just 5% now, the State Council said on Monday.

© Reuters. FILE PHOTO: LA Auto Show in Los Angeles

Around 1.1 million such vehicles are expected to be sold in China this year.

Latest comments

VW is generally considered an economical brand than premium. Tesla and Nio are more geared towards higher end market, at least as of now. Maybe down the road when Tesla and Nio roll out more affordable EVs, VW is competeing in China with other brands in reality. But the market is huge. China is known to cease the opportunities when they present themselves. EV will be one of the largest in China and many brands will thrive. The competition of EV makers will be just like today's auto market with many options for the consumers to choose from. In that regards, any EV company that can survive the initial phase of development will be a great investment. No doubt about it.
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