Bayer backs tool for Brazil coffee farmers to sell directly

Bayer backs tool for Brazil coffee farmers to sell directly

Reuters  | Sep 13, 2017 11:30AM ET

Bayer backs tool for Brazil coffee farmers to sell directly

SAO PAULO (Reuters) - The Brazil unit of German agrochemicals and pharmaceutics company Bayer AG (DE:BAYGN) on Wednesday launched an online marketplace to help Brazilian coffee producers sell their beans directly to retailers and food-service companies.

The website called Made in Farm ( will help sellers and buyers "meet," negotiate and close deals online, displaying offers from farmers, who are encouraged to add information regarding production such as location, post-harvesting treatments and coffee varieties.

Bayer said in a statement that the tool may help producers - some of them buyers of its agrochemicals - access new market opportunities and boost profits, cutting out intermediaries.

"It is fully aligned with the concept of a sharing economy, where farmers in the main coffee-producing regions of the country will have a new channel to offer their products directly to the big urban centers," Cristiane Lourenço, sustainability and food chain manager at Bayer, said in the statement.

© Reuters. Three-year-old coffee trees are irrigated in a farm in Santo Antonio do Jardim

Brazil is the largest producer and exporter of coffee, and the second largest consumer after the United States. The country's coffee industry has been going through changes as many new premium brands reach supermarkets and cafeterias offer special coffee lots as consumers become more aware of quality.

Related News

Latest comments

Add a Comment
Please wait a minute before you try to comment again.
Write a reply...
Please wait a minute before you try to comment again.

Fusion Media will not accept any liability for loss or damage as a result of reliance on the information contained within this website including data, quotes, charts and buy/sell signals. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible. Currency trading on margin involves high risk, and is not suitable for all investors. Trading or investing in cryptocurrencies carries with it potential risks. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Cryptocurrencies are not suitable for all investors. Before deciding to trade foreign exchange or any other financial instrument or cryptocurrencies you should carefully consider your investment objectives, level of experience, and risk appetite.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures), Forex and cryptocurrencies prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn’t bear any responsibility for any trading losses you might incur as a result of using this data.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.

English (UK) English (India) English (Canada) English (Australia) English (South Africa) Deutsch Español (España) Español (México) Français Italiano Nederlands Português (Portugal) Polski Português (Brasil) Русский Türkçe ‏العربية‏ Ελληνικά Svenska Suomi עברית 日本語 한국어 中文 香港 Bahasa Indonesia Bahasa Melayu ไทย Tiếng Việt
Sign out
Are you sure you want to sign out?
Saving Changes