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What's Amazon's Upgrade Remind You Of?

Published 01/07/2013, 01:28 PM

Today, we saw a Morgan Stanley (MS) analyst upgrade Amazon.com, Inc. (AMZN) to overweight with a price target of $325.00. This came as the stock was hovering just underneath its 52 week and all time highs with a P/E north of 100.
Amazon.com Inc.
This upgrade reminds many traders of similar upgrades that occurred with Apple Inc. (AAPL) when it was trading at all-time highs of $700.00. Since those upgrades, AAPL has fallen all the way back to its current level of $522.36, -4.64 (-0.88%).

Watch The Institutions
Amazon hit a high of $269.30, today, but has already fallen back to $265.96. Upgrades at an all-time high on a stock are usually a high-risk idea. These stocks are generally priced to perfection and often institutions will sell into the retail buying. Note the aftermath of AAPL before thinking about buying into this upgrade on Amazon.

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