Facebook (FB) Launches WhatsApp Business In Select Countries
Zacks Investment Research | Jan 18, 2018 09:55PM ET
Facebook’s (NASDAQ:FB) WhatsApp internet messaging service recently launched WhatsApp Business, which will help small businesses connect easily with customers. The free-to-download application is currently available in Indonesia, Italy, Mexico, the United Kingdom and the United States.
Per Reuters, the service will rollout into other countries in the upcoming weeks. Facebook is also expected to launch an iOS version of the application in the near future.
Customers can use the WhatsApp Business application to gather details about businesses including store addresses and website. Messaging tools like quick replies, greeting messages and away messages are expected to smoothen business-customer relationship.
Monetization of WhatsApp: Key Focus
WhatsApp Business is likely to be the first step to monetize WhatsApp internet messaging service, which was acquired by Facebook in 2014 for almost $19 billion.
The messaging service used to charge $1, which was dropped in 2016. Since Whatsapp doesn’t show advertisements it currently makes no money.
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